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advertising text :
size and length of timewhen i am watching television and some advertisement makes bold claims, they print the caveats and conditions at the bottom in tiny type for three seconds.
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i would love to have, if only for a few years, televised advertisements required to post these conditions in large type, for long enough for the average person to read.
laws like that are a little intense to imagine - do we want to legislate the way things have to appear?
but from a consumer information standpoint, the way those messages are provided is a farce; readable only on a wall sized television by a team of speedreaders.
what would the messages say if you slowed them down? probably not much that is surprising, other information legislated on behalf of consumers. but if the advertisers actually had to provide the conditions as boldly as their hype, we might have a more balanced sense of advertising.